A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Publicis Groupe’s Starcom MediaVest has lost Walmart, one of its largest North American accounts worth an estimated US$900 million a year.Why it matters: In 2015, MediaVest also lost two major clients: Procter & Gamble and Coca-Cola’s North American accounts.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Johnson & Johnson has shifted its US $1 billion-plus U.S. media buying account holding from Interpublic’s J3, a J&J-dedicated unit of UM, to OMD. The shift is effective immediately. Still, J3 will continue to handle media planning, which is the largest piece of the media business concerning revenue. The media-buying account includes all the J&J U.S. businesses.
Norwegian Cruise Line has launched a new Spanish language website. The new version is largely a translation of the line’s English-language website, which includes an “español” option for information and booking.
Nuevos movimientos en los departamentos de mercadotecnia de las empresas y en las agencias, que afectaran al gasto publicitario orientado al mercado latinoamericano.
Norwegian Cruise Line has launched a new Spanish language website. The new version is largely a translation of the line’s English-language website, which includes an “español” option for information and booking.
Nuevos movimientos en los departamentos de mercadotecnia de las empresas y en las agencias, que afectaran al gasto publicitario orientado al mercado latinoamericano.
Norwegian Cruise Line has launched a new Spanish language website. The new version is largely a translation of the line’s English-language website, which includes an “español” option for information and booking.
Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.
New York Lottery has designated Interpublic Group’s McCann and sibling shop UM to handle creative advertising and media responsibilities, respectively. However, any definitive contract has been signed yet.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.
Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.
Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.
Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.